Brand Identity Guide • 2025

Where beauty grows with intention.

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01 — Brand Story

What we stand for.

"The most luxurious thing you can offer is genuine attention."

Botanica & Co. believes flowers are not decoration. They are language. A gesture made visible, tangible, impossible to misread.

We are a high-end floral studio that still feels human. Our work is refined and considered, but the people behind it are warm and easy to talk to. There is no gap between the beauty of the arrangements and the experience of working with us.

We serve people who notice details: the professional who understands that a beautifully arranged lobby says something before anyone speaks, the host who wants every part of an occasion to feel intentional, the person who wants a gift that truly reflects the one receiving it.

Our Position
Fine floristry that is warm to work with. The quality of a high-end studio without the distance that usually comes with it.
Who We Serve
Clients who want something considered. Professionals, hosts, and people who know the difference between a generic order and something made for the moment.
Our Promise
Every arrangement is made for your specific occasion. Not a template of someone else's.

02 — Services

Three ways
we show up.

01

Floral Arrangements

Custom compositions for interiors, events, and installations. Every design is made to the space and the story it needs to tell. We don't do cookie-cutter.

02

Corporate Workshops

Hands-on floral sessions for teams. The kind of afternoon people actually talk about afterward, because they made something together with their own hands.

03

Occasion Bouquets

For birthdays, anniversaries, and the moments in between. Composed with real thought for the person receiving them, not just the date on the calendar.

03 — Color Palette

The palette.

Botanica Gold
#C9A84C • CMYK 0/15/62/21
Primary Accent
Botanical Forest
#1C2B1F • CMYK 35/5/28/84
Dark Backgrounds
Midnight
#111111 • CMYK 0/0/0/93
Headlines • Detail
Parchment
#F4EEE2 • CMYK 0/4/10/4
Warm Backgrounds
White
#FFFFFF • CMYK 0/0/0/0
Clean Backgrounds
Soft Gold
#E2C97E • CMYK 0/11/44/11
Secondary Accent

Approved Pairings

Cream on ForestPreferred
Midnight on ParchmentPreferred
Midnight on GoldOccasional
Midnight on WhiteDigital Only

04 — Typography

The type system.

Display / Headlines
Bodoni Moda
High fashion. Always.
400 Regular • 400 Italic • 700 Bold • Google Fonts (free)
The same high-contrast serif that defines Vogue and Harper's Bazaar covers. Unmistakably fashion, unmistakably modern. Use for all headlines, pull quotes, and section titles.
Body & UI
DM Sans
Cormorant Garamond
DM Sans 300/400/500 • Cormorant Garamond 400/Italic
DM Sans handles navigation, labels, captions, and functional UI text. Cormorant Garamond carries editorial prose and long-form copy that needs warmth and personality.
Display Arrangements 42px / 700
Headline Made for this moment. 28px / 700
Subheading Corporate Workshop Series 22px / Italic
Body Serif Every bloom chosen with intention, every stem placed with care. 18px / 400
Body Sans Floral arrangements • Corporate workshops • Occasion bouquets 15px / 300
Label Botanica & Co. • Est. 2024 10px / Caps

06 — Voice & Tone

How we speak.

✦

Warm

We write the way a knowledgeable friend would talk to you, not the way a brand tries to impress you. Direct, genuine, a little personal. The tone says: we know what we're doing, and we actually care about your occasion.

◌

Specific

We name the moment, name the person, name the feeling. Generic copy signals generic work. Every piece of writing should feel like it was written for one particular reader, not a demographic.

❀

Confident

No overselling, no exclamation marks, no superlatives we haven't earned. We let the work do the heavy lifting and write copy that trusts the reader to recognize quality when they see it.

Write like this

"She's turning 30 and you want the flowers to actually say something. We can help you figure out what that is."

Not like this

"Celebrate every milestone with our stunning premium floral arrangements, perfect for all occasions!"

Write like this

"Your team spends enough time in meetings. Give them an afternoon where they actually make something together."

Not like this

"Elevate team synergy through our immersive, holistic botanical workshop experience!"

Write like this

"A good arrangement in your lobby does more work than you'd think. First impressions happen before the handshake."

Not like this

"Transform your corporate space with our world-class luxury botanical design solutions!"

07 — Imagery

Visual direction.

Hero shot
natural side light
neutral backdrop
Close detail
texture & depth
Single stem
editorial crop
Hands working
process moment
Workshop
candid

Lighting

Natural, directional. Soft window light or diffused outdoor. No flash. Rich shadows are welcome.

Color Grade

Warm and slightly muted. Pull back saturation on backgrounds. Let the florals carry the color.

Composition

Generous negative space. Off-center subjects. Texture in the foreground. Avoid dead-center symmetry.

Avoid

Bright stock photo looks. Marble flat lays. Heavy filters. Oversaturated tropicals. Anything that reads generic.

08 — Brand Rules

Always. Never.

Always do
  • ✓Use Bodoni Moda for all primary headings
  • ✓Maintain generous white space in every layout
  • ✓Keep gold as an accent, never flood a composition with it
  • ✓Light text on dark backgrounds, dark text on light
  • ✓Write with specificity: name the occasion, name the person
  • ✓Use the gold top-border detail consistently on cards
  • ✓Minimum 0.2em letter-spacing on all-caps labels
Never do
  • ✕Place the logo on busy photographic backgrounds
  • ✕Stretch, skew, or recolor the wordmark
  • ✕Introduce neon, pastel, or off-brand accent colors
  • ✕Use bold DM Sans for headlines — that belongs to Bodoni Moda
  • ✕Write in exclamation-heavy, generic sales language
  • ✕Dark text on dark backgrounds or light on light
  • ✕Apply drop shadows or gradients to the logo

09 — Collateral

Touchpoints.

logo
hello@botanicaandco.com
+63 917 000 0000
@botanicaandco

Business Card

85×55mm. Parchment card stock, black logo front. Contact in DM Sans Light on reverse.

logo
Botanica & Co.
With Care

Cream tissue
Black satin ribbon
or natural twine

Packaging & Tags

Kraft or parchment hang tags, gold logo. Gold footer strip. Cream tissue, black satin or natural twine.

Social Media

Profile: gold logo on midnight square. Feed: full-bleed photography, DM Sans Light cream overlays.